The Reef Fly Shop

The Only Grey Reef Fly Shop Next to the North Platte River


Not your typical lodge shop with a case of picked-though flies and a couple t-shirts, The Reef Fly Shop is a self-sustaining full-service outfitter equipped with everything you could possibly need for a great day (or month) of fly fishing.

Top-notch products, a knowledgeable guide staff, and a great location enable our North Platte River fly shop to completely prepare you for your day. Nowhere else but here can you purchase soft drinks and ice, fishing licenses, book a guide, arrange a shuttle, and get the best gear and specialty patterns for your day on the river—all under one roof.


Living on the banks of the Grey Reef gives our North Platte River fly shop a commanding view of our fishery. Changing water levels, hatches, and weather are daily events that affect the way guests should fish. Our unique perspective allows us to see it all as it happens, ensuring that guests receive accurate fishing reports and are armed with the right tackle and strategies to catch trophy trout.